9 SMS drip templates for insurance agents
Copy-and-paste SMS templates for insurance agents: first touch, follow-ups, quote reminders, open enrollment, and re-engagement — all short, compliant, and reply-friendly.
·5 min read
Good texts to leads share three traits: they are short, they sound like a person, and they make it easy to reply. Below are nine templates you can adapt for insurance follow-up. Replace the bracketed fields with merge tags in your texting CRM so each one sends personalized automatically.
One rule before you copy anything: every message to a lead should be sent only to people who opted in, and your sequence should honor STOP instantly. Keep the tone helpful, not pushy — you are starting a conversation, not closing on the first line.
First touch (send within 5 minutes)
The first message exists to get a reply, nothing more. Keep it to one line and ask an easy question.
- ✓Hi [First], this is [Agent] with [Agency] — I got your request about [coverage type]. Are you still looking for coverage?
- ✓[First], it's [Agent] with [Agency]. Happy to help you compare plans — what's the main thing you're trying to sort out?
Follow-ups (days 3, 5, and 7)
Most replies come from follow-ups, so do not stop at one. Vary the angle each time — a question, a benefit, then a soft deadline.
- ✓Hi [First], just circling back on your coverage options. Want me to put together a quick quote?
- ✓[First], a lot of folks I help are surprised how affordable the right plan is. Want me to check what you'd qualify for?
- ✓Hi [First], I don't want you to miss out — are you still interested in reviewing your options this week?
Quote follow-up and open enrollment
When there is a quote on the table or a deadline approaching, urgency is legitimate — use it.
- ✓[First], I've got your quote ready. Do you have 10 minutes today or tomorrow to go over it?
- ✓Hi [First], open enrollment closes soon. Want to lock in a plan before the deadline so you're covered?
Re-engagement (aged leads)
Old leads are not dead leads. A light, no-pressure check-in revives a surprising number of them.
- ✓Hi [First], it's [Agent]. We connected a while back about coverage — is now a better time to take a look?
- ✓[First], reaching out one last time in case your situation changed. Want me to send over current options? Reply STOP to opt out anytime.
Key takeaways
- →Keep every message short, conversational, and easy to reply to.
- →The first text should only aim for a reply — not a pitch or a close.
- →Send 4–5 follow-ups with varied angles; most replies come after the first message.
- →Use merge fields to personalize at scale and always honor STOP instantly.
Put this into practice with Text2Sale
Upload your leads, automate fast first-touch texts and follow-ups, stay 10DLC and TCPA compliant, and manage every conversation in one inbox.
Frequently asked questions
What is a good first text to send an insurance lead?
Keep it to one short, human line that asks an easy question, such as: "Hi [First], this is [Agent] with [Agency] — I got your request about coverage, are you still looking?" Short, personal messages get far more replies than long scripted pitches.
How many follow-up texts should an insurance drip campaign have?
Plan for at least four to five follow-ups spread over two to three weeks (for example days 1, 3, 5, 7, and 14). Most replies arrive on the third through fifth touch, so a single message leaves the majority of conversions on the table.
Are these SMS templates TCPA compliant?
Templates themselves are just wording — compliance comes from how you use them. Only message contacts who gave express written consent, identify yourself and your business, honor STOP immediately, and send through a 10DLC-registered platform. Used that way, these templates fit a compliant program.