How much does 10DLC registration cost?
A breakdown of the fees involved in 10DLC registration: brand registration, optional vetting, monthly campaign fees and per-message carrier fees.
·2 min read
10DLC registration is not free, but the costs are modest compared with the price of having your messages filtered. The confusing part is that the fees come from several places and show up at different times.
Here is how the layers fit together. Exact amounts change and differ by provider, so confirm current pricing with yours before you budget.
One-time registration fees
Registering your brand with The Campaign Registry carries a small one-time fee, and submitting a campaign for vetting carries another. Many providers pass these through at cost, some bundle them into setup, and a few mark them up. If your brand needs a higher trust score, optional external vetting adds another one-time charge that is typically larger than basic registration.
Recurring and per-message fees
Each registered campaign carries a monthly fee for as long as it is active, and the amount depends on the use case. On top of your provider's per-message price, carriers charge small pass-through fees on every message sent through registered 10DLC traffic. These are tiny per text but add up at volume, so include them in any cost-per-message comparison.
- ✓Brand registration: one-time.
- ✓Campaign vetting: one-time per submission.
- ✓Campaign fee: monthly while active.
- ✓Carrier pass-through fees: per message.
- ✓Optional external vetting: one-time, for higher trust scores.
Budgeting tips
Ask every provider for an itemized list of registration and carrier fees, and whether resubmissions are charged again. A rejection that costs another vetting fee and two more weeks is the most expensive outcome, so preparing a clean submission is also the cheapest approach.
Key takeaways
- →10DLC costs combine one-time, monthly and per-message fees.
- →Carrier pass-through fees apply to every registered message.
- →Optional vetting costs more but can raise your limits.
- →Ask providers for an itemized fee list before you sign.
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Frequently asked questions
Are carrier fees included in my text price?
It depends on the provider. Some include them, many add them separately. Ask so you can compare like with like.
Do I pay again if my campaign is rejected?
Often yes, a resubmission can carry another vetting fee. Check your provider's policy.