Name your agency
Texts that say who you are get more replies and fewer spam flags.
Write texts that get replies
Insurance text templates that sound like a person.
Choose the situation and product, add your agency and name, and copy texts that introduce you, ask one question and include opt-out language.
Free tool
Insurance text template generator
Hi {first}, this is Jamie with Sunrise Insurance. Thanks for requesting health insurance info. Is now a good time for a quick call? Reply STOP to opt out.
1 segment with a long first name
Hi {first}, Jamie here from Sunrise Insurance. I got your health insurance request. Would a call today or tomorrow work better? Reply STOP to opt out.
1 segment with a long first name
Hi {first}, it's Jamie with Sunrise Insurance. Happy to help with health insurance. What's the best time to reach you? Reply STOP to opt out.
1 segment with a long first name
Every template names your agency, asks one question and includes opt-out language, which is what carriers and leads respond to best. {first}is a merge field for the lead's first name. Medicare is left out because Medicare marketing has its own contact rules.
Ask one question
A single easy question is easier to answer than a pitch.
Stay in one segment
Short texts cost less and read better on a phone. Each template shows its segment count.
Frequently asked questions
What should my first text to an insurance lead say?
Who you are, the agency, why you are texting and one easy question, plus opt-out language.
Should I include links?
Avoid links in first texts. They can look like spam and hurt delivery. Send details after the lead replies.
Why is Medicare not included?
Medicare marketing has its own federal contact rules, so those messages need separate review.
Related
The Insurance Lead Playbook
One follow-up tactic a week for agents who work leads.
Texting scripts, calling strategy, AI, deliverability and the numbers that matter. Short enough to read between calls.
Want to send these from Text2Sale?
Save templates, send them as campaigns or sequences, and let AI handle the replies.