You already paid for these leads
Aged leads cost nothing extra to keep. A small reply rate on a large list can still produce real appointments.
Find the money in old leads
What is your aged lead list actually worth?
Enter the size of your old lead list and your own rates. The calculator walks the funnel from texted leads to replies, appointments and sales, and compares the commission against what the texts cost.
Free tool
Lead reactivation ROI calculator
The starting numbers are examples. Replace them with your own list size, rates and commission.
Leads texted
4,000
Replies
240
Appointments booked
60
Policies sold
11.7
Commission revenue
$4,680
Texting cost
$180
Return on texting spend
26.0x
Revenue divided by outbound texting cost at $0.015 per one-segment text. It does not include your software plan, agent time or what you originally paid for the leads.
Every step multiplies
Raising your show rate or close rate by a few points changes the outcome as much as finding more leads.
Start with a test batch
Text a few hundred leads first, measure your real reply and booking rates, then put those numbers back in here.
Frequently asked questions
How do I estimate my reply rate?
Send a short re-engagement text to a small batch of your aged leads and count the replies over a few days. Use that number here instead of a guess.
Does the ROI include the cost of the leads?
No. The return compares commission to outbound texting cost only, because the leads were already purchased. Add your software and agent time for a full picture.
Which leads can I text?
Only contacts whose permission covers texts from your business and who have not opted out. Clean the list before you send.
What message should I send to aged leads?
A short, honest text that names your business, reminds them of their request and asks one easy question. See our guide to texting aged leads for scripts.
Related
The Insurance Lead Playbook
One follow-up tactic a week for agents who work leads.
Texting scripts, calling strategy, AI, deliverability and the numbers that matter. Short enough to read between calls.
Turn the estimate into booked calls.
Text2Sale cleans and segments your list, sends the reactivation texts, lets AI handle replies and books interested leads on your calendar.