160 vs. 70
GSM-7 supports up to 160 units in one SMS. Unicode messages generally support 70 characters in one segment.
Write smarter campaign messages
Paste a message to check its character count, GSM-7 or Unicode encoding, and total SMS segments. Nothing you type is uploaded or saved.
Free tool
Characters
0
SMS segments
0
Encoding
GSM-7
Space in current limit
160
GSM-7 supports up to 160 units in one SMS. Unicode messages generally support 70 characters in one segment.
Long messages are split and reassembled on the recipient's phone. Joined segments use 153 GSM-7 units or 67 Unicode characters each.
A short message should still identify the sender, explain its context, and include required opt-out language when applicable.
Frequently asked questions
A single GSM-7 SMS can contain up to 160 units. A single Unicode message generally holds 70 characters. Multipart messages use smaller per-segment limits because they include joining information.
An emoji changes the message from GSM-7 to Unicode encoding. Unicode supports a much wider character set but has a lower character limit per SMS segment.
No. Several GSM-7 extension characters use two units, while characters outside GSM-7 can switch the entire message to Unicode. This counter checks both conditions.
Import leads, map fields, add multi-step follow-up, manage replies, call prospects, and book appointments from one workspace.