Free playbook
The aged lead reactivation playbook
You already paid for your old leads. This playbook walks through how to turn them back into conversations: which leads to text, what to say, how fast to send, how to work the replies and what to track. It ends with a 7-day schedule you can run this week.
In this playbook: Pick the right list · Segment before you send · Write a first text that sounds like a person · Send in small batches · Work replies within the hour · Follow up twice, then rest the lead · Answer every callback · Your 7-day schedule · What to track
1. Pick the right list
Start with leads that fit what you sell today and whose consent covers texts from your business. Remove anyone who opted out, any numbers marked DNC, landlines and duplicates. A clean list of 1,000 beats a messy list of 10,000.
2. Segment before you send
Group the list so each message fits why the person reached out.
- By product: health, life, final expense, auto
- By age: under 90 days, 3–12 months, over a year
- By source: vendor, your website, referral
- By past activity: never reached, talked once, quoted
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Run this playbook in Text2Sale
Import and segment your list, send in batches, let AI handle replies and book calls, power-dial the yeses and answer callbacks with the AI receptionist.
See lead reactivationThe Insurance Lead Playbook
One follow-up tactic a week for agents who work leads.
Texting scripts, calling strategy, AI, deliverability and the numbers that matter. Short enough to read between calls.