Minutes matter
Shopped leads talk to whoever reaches them first while they are still thinking about coverage.
Audit your response time
How much of your lead spend is going cold?
Enter your monthly leads, cost per lead and how quickly each group was first contacted. See how much money goes to leads that waited, or never heard from you at all.
Free tool
Speed-to-lead audit
Pull your last month of leads and enter how quickly each group got a first call or text. The rest of the total is counted as reached later than an hour.
Monthly lead spend
$7,500
Reached within 5 minutes
90
Reached after an hour
90
Never contacted
30
Spend on leads never contacted
$750
Spend on leads reached after 5 min
$4,500
Every lead that waits is a lead another agent may reach first. An automatic first text, new leads at the top of the dialer queue and AI replies after hours move more of your spend into the first five minutes.
Measure it first
Compare lead arrival times with first-touch times for your last month of leads.
Automate the first touch
An instant text plus a dialer queue means no lead waits for someone to check email.
Frequently asked questions
What is speed to lead?
The time between a lead arriving and your first real attempt to contact them.
What is a good speed to lead?
Aim for under five minutes during business hours, with an automatic text going out immediately.
How do I find my numbers?
Export your last month of leads with created times and first call or text times, then group them by delay.
Related
The Insurance Lead Playbook
One follow-up tactic a week for agents who work leads.
Texting scripts, calling strategy, AI, deliverability and the numbers that matter. Short enough to read between calls.
Want Text2Sale to reach every lead in minutes?
Text2Sale texts new leads instantly, puts them at the top of the dialer queue and lets AI reply when your team is busy.