Where texting fits in a life insurance sale
First contact: make the call easy to say yes to
Life insurance buyers rarely answer an unknown number, and many filled out a form while thinking about their family and then got pulled back into their day. A short text that reminds them who you are and why you are reaching out gets a reply far more often than a third voicemail.
Keep the first message plain: your name, your agency, the reason for the text, one question, and opt-out language. Offering two specific call times gets a faster answer than asking when they are free. Text2Sale sends the message from a local business number, and replies come back to your shared inbox.
Keep applicants engaged through underwriting
The weeks between application and approval are where life sales quietly fall apart. The client applied in a moment of motivation, then heard nothing while the carrier ordered an exam and medical records. By the time the approval arrives, some no longer remember why they applied, and the policy is never placed.
A few status texts prevent a lot of that. Tell applicants what happens next and roughly how long it takes, confirm exam appointments, and warn them early if records are delayed or a rating could come back different from the quote. Clients who know what to expect are far more likely to accept the policy.
- Application submitted: what happens next and the typical timeline
- Exam scheduled: date, time, and how to prepare
- Records requested: a heads-up that it can add time
- Decision ready: a request to schedule a delivery call
Reactivate aged leads with care
Older leads can still convert, but consent is the first question. A lead who agreed to texts from a different company, or who asked for information years ago, may not have agreed to hear from you. Text only people whose consent covers your agency and your number, and stop immediately when someone opts out.
For the leads you can contact, a reactivation campaign works best when it offers something concrete, such as a policy review or an updated quote after a birthday changed their rate class. Text2Sale tracks who replied, who opted out, and who went quiet, so your next campaign goes only to people worth reaching.