Text2Sale vs Close
Text2Sale vs Close: a B2B sales CRM or a lead follow-up CRM for agents?
Close is a sales CRM with built-in calling, SMS and email, popular with B2B and SMB sales teams. Text2Sale is narrower and built around texting and dialing consumer leads, with an AI receptionist and appointment booking.
Side-by-side comparison
Close details are from its public pricing page as of October 2026. Prices change, so confirm current terms with Close.
| Text2Sale | Close | |
|---|---|---|
| Starting price | $39.99/user/mo | From about $9–$19/user/mo (Solo) |
| Power dialer | Dialer plan, $89.99/user/mo | Growth plan, about $99–$109/user/mo |
| Predictive dialer | Dialer plan, $89.99/user/mo | Scale plan, about $139–$149/user/mo |
| Calls and SMS | $0.015 per segment ($0.0135 after a $500+ deposit); inbound free; $0.025/min outbound, $0.015/min inbound | Passed through at cost; calls about $0.02/min |
| Email sequences | No | Yes |
| AI | Yes, AI replies at $0.02 each plus segments; Yes, AI receptionist at $0.18/min | AI assistant with monthly credits; call assistant $50/org/mo |
| AI receptionist for inbound calls | Yes, AI receptionist at $0.18/min | Not listed on pricing page |
| Appointment booking | Yes, with Google Calendar and reminders | Not listed on pricing page |
| Built for | Insurance agents and consumer lead follow-up | B2B and SMB sales teams |
What Close is
Close's plans are Solo, Essentials, Growth and Scale, from about $9 to $149 per user per month depending on plan and billing. Calling and SMS are included at cost. The power dialer starts on Growth and the predictive dialer is on Scale.
Choose Close if…
- You sell B2B and need email sequences, pipelines and reporting.
- You want a general-purpose sales CRM with calling built in.
- You only need basic calling and are happy on the Solo or Essentials plan.
Choose Text2Sale if…
- You work consumer leads mostly by text and phone.
- You want predictive dialing without paying for the top CRM tier.
- You want an AI receptionist and AI replies that book appointments.
Switching from Close
- Export leads from Close as CSV.
- Import into Text2Sale and register 10DLC.
- Set up dialer lists, sequences and AI replies.
Frequently asked questions
Is Close cheaper than Text2Sale?
Close's entry plans are cheaper, but its power dialer starts on Growth and its predictive dialer on Scale. Text2Sale includes both on its $89.99 Dialer plan.
Is Close good for insurance agents?
Close is built mainly for B2B sales. Insurance agents who work consumer leads by text and phone often prefer Text2Sale's texting, AI receptionist and booking.
Does Close have texting?
Yes, SMS is included and billed at cost. Text2Sale adds campaign texting, drip sequences and AI replies.