Before you submit 10DLC: review the website a real visitor will see
Review business identity, working pages, SMS opt-in evidence and consistent sample messages using Telnyx's published 10DLC guidance.
·3 min read
A domain purchase receipt is not evidence that a business website is ready for messaging review. The reviewer needs to understand the actual business and how someone agrees to receive the proposed texts.
Use the live site in a signed-out browser and compare it with your registration. Telnyx publishes campaign compliance and approval guidance; review the current requirements for your use case. This checklist organizes that review and does not guarantee approval or replace legal advice.
Confirm that the business identity is consistent
Compare the business name, business activity, website and representative contact information with the registration. Explain any trading name in a way that a visitor can understand. Avoid copying generic content for a different company or a different service.
Telnyx's approval guidance calls for consistency between the brand, website, sample messages and use case. Review these as one package rather than completing each field in isolation.
Test the published pages, not the editor preview
Open the production domain over HTTPS, navigate its main pages and test contact links. Check mobile readability, obvious placeholders, broken links and whether the business purpose is clear. A parked domain or unavailable preview does not describe an operating business.
Publish accurate contact information and reachable privacy and messaging terms pages. Check the exact URLs referenced in the registration. A footer link that opens an empty page or requires an administrator login is not useful evidence.
Review the actual SMS opt-in path
Identify how the subscriber provides their number and agrees to this messaging program. If it is a web form, inspect the signed-out form and its disclosures. If it is another process, document that actual process rather than describing a web checkbox nobody uses.
Telnyx's campaign compliance requirements specify disclosures and evidence for the opt-in method, including program identity, message expectations and opt-out or help information. Use the current provider guidance to check your exact form; do not assume a general contact request covers every communication channel.
Match the message flow to real examples
Describe the path a visitor takes and supply the relevant evidence where required. Sample texts should show the business and purpose that the site describes. An appointment-reminder use case and a prospecting sequence are different programs.
Use realistic samples without personal prospect data. Check personalization fallbacks, sender identity and opt-out handling against the applicable provider requirements. Do not invent a consent process or sample use case simply because it appears easier to approve.
Keep a dated readiness record
Save the final page URLs, screenshots of the actual opt-in path and the registration details you submitted. Keep tax documents and private registration data in protected storage, not public website links. Record changes made after review feedback.
Brand verification, campaign review and number assignment remain distinct parts of setup. A published website supports the application; it does not authorize sending by itself. Wait for the relevant provider states and configuration to be ready before launching the audience.
Key takeaways
- →A purchased domain needs working, accurate production pages.
- →Check the brand, site, use case and samples together.
- →Document the actual opt-in path using current provider guidance.
- →Website readiness is separate from campaign approval and number assignment.
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Frequently asked questions
Does creating a website guarantee 10DLC approval?
No. Review also considers the business, use case, message flow, samples and other required information. A functioning website is supporting evidence, not an approval guarantee.
Should an EIN certificate be linked publicly on the website?
No. Treat tax and identity documents as private registration materials and submit them through the provider's authorized secure process when required.