Responding to Google Local Services Ads leads by text
How service businesses can respond faster to Google Local Services Ads leads, using text follow-up to book jobs and protect their response-time standing.
·2 min read
Google Local Services Ads put plumbers, electricians, cleaners and other local providers at the top of search results. The leads they produce are high intent, and Google considers how responsive you are.
Text follow-up is a practical way to reply fast, even when your team is on a job.
Respond as fast as you can
Answer calls and messages from the ads platform promptly, and when you miss a call, follow up right away. A missed-call text back tells the customer you received their request and gives them an easy way to share details while you are busy.
What to text
Confirm who you are, what they asked about and the next step. Ask for details that help you quote or schedule, such as photos or the best time to visit.
- ✓Hi, this is Mike with Ace Plumbing. Sorry I missed your call about the water heater. Can you text me a photo of the unit and your address so I can get you a time today?
- ✓Thanks for reaching out to Spark Electric. We can come out tomorrow morning or afternoon. Which works better?
Track every lead to a result
Log each lead's source, how fast you responded and whether it booked. Leads you cannot serve should get a polite reply too. Tracking shows which ads and service areas are worth the spend, and quick responses support your standing in the program.
Key takeaways
- →Local Services Ads leads are high intent and time-sensitive.
- →Text back missed calls immediately.
- →Ask for photos and timing to speed up quoting.
- →Track response time and outcomes by lead source.
Put this into practice with Text2Sale
Import leads, create follow-up campaigns, organize replies, and connect texting, calling, and appointments in one workspace.
Frequently asked questions
Can I text customers who call through Local Services Ads?
Replying about the service they requested is reasonable. Don't add them to marketing campaigns without consent.
What if I can't take the job?
Reply quickly and politely so the customer can move on. It protects your reputation.