SMS link tracking: how to measure clicks in text messages
How to track link clicks in business texts using UTM parameters and branded links, without the public shorteners that carriers filter.
·2 min read
When a text includes a link, clicks tell you far more than delivery numbers. They show which offers interest people and which messages fall flat.
The challenge is tracking clicks without using the free public link shorteners that carriers often block.
Use UTM parameters
Add UTM parameters to your links, such as utm_source=sms and utm_campaign=spring-promo, so your website analytics attribute visits to the right text campaign. This works with any analytics tool and costs nothing. Keep the parameters short so the link does not dominate the message.
Avoid public shorteners
Shared shortener domains are used by spammers, so carriers often filter messages that contain them. If you need a short link, use a branded domain that belongs to your business, or a platform feature that shortens links on a dedicated domain. The link should make it obvious where the reader is going.
- ✓Use your own domain or a branded short domain.
- ✓Never use free public shorteners in business texts.
- ✓Keep one link per message.
- ✓Make the destination obvious from the link text.
Read the results carefully
Some phones and security tools preview links automatically, which can register clicks that no person made. Look at what happened after the click, such as form fills, bookings or purchases, rather than raw clicks alone.
Key takeaways
- →UTM parameters attribute visits to text campaigns.
- →Public shorteners hurt deliverability.
- →Use a branded domain for short links.
- →Judge results by conversions, not raw clicks.
Put this into practice with Text2Sale
Import leads, create follow-up campaigns, organize replies, and connect texting, calling, and appointments in one workspace.
Frequently asked questions
Why do I see clicks seconds after sending?
Link previews and security scanners often open links automatically. Focus on downstream actions.
How many links should a text have?
One. Multiple links look spammy and split attention.