Topic
Analytics
How to measure business texting: reply rates, opt-out rates, conversions, and the numbers that show what is working.
You cannot improve what you do not measure. These articles cover which texting metrics matter, what healthy ranges look like, and how to use results from each campaign to improve the next one.
4 guides in this topic
Is your AI setter working? How to measure AI appointment setting
An AI setter that books a lot of appointments nobody attends is not working. Here is how to tell the difference.
·5 min readRead →
Texting KPIs for sales reps: what to measure and what to ignore
If you reward reps for sending texts, you'll get a lot of texts. Measure what actually leads to revenue.
·3 min readRead →
A/B testing text campaigns without fooling yourself
Most SMS A/B tests prove nothing. The sample is too small and the winner is noise.
·5 min readRead →
SMS marketing ROI: the metrics that actually matter
Delivery rate tells you the plumbing works. These are the numbers that tell you the channel is earning its keep.
·6 min readRead →