Topic
Two-way texting
Guides to two-way business texting: handling replies, keeping conversations organized, and responding fast enough to matter.
Sending is one-way; selling is two-way. Once contacts start replying, the job becomes managing conversations: who answers, how quickly, and what happens to replies that come in after hours. These articles cover inbox habits and tools that keep two-way texting under control.
21 guides in this topic
Mortgage borrowers going quiet before closing: how to keep loans moving
Loans stall when borrowers go quiet. Here is how to keep them engaged to closing.
·6 min readRead →
Candidates not confirming interviews: a daily recruiting pressure point
Unconfirmed interviews and no-shows waste recruiters' days. Here is how to fix it.
·6 min readRead →
Rescheduling phone tag: how to end the back-and-forth
Rescheduling one appointment shouldn't take five calls. Here is how to fix it.
·6 min readRead →
Why call and text history belong in one place
Split call and text histories mean every conversation starts with half the story.
·4 min readRead →
Leads who only answer texts, never calls: how to sell to them
Some leads will text all day and never answer a call. Here is how to work with them.
·4 min readRead →
The problem with using your personal cell for business texts
Personal-phone texting is easy until it isn't. Here is a better setup.
·4 min readRead →
Two reps texting the same lead: how to fix team overlap
Duplicate outreach confuses leads. A shared inbox and clear ownership fix it.
·5 min readRead →
How to send business texts from your computer
Typing on a keyboard is faster, and a shared inbox keeps the team in sync. Here is how to text customers from your computer.
·2 min readRead →
Group texting vs mass texting: what's the difference?
Group texting and mass texting sound alike but behave very differently. Choosing the wrong one can expose numbers and create reply chaos.
·2 min readRead →
How to text-enable your business landline number
Your customers already know your main number. Text-enabling it lets them text the same number they call.
·2 min readRead →
SMS reply templates for the questions customers ask most
Saved replies save time when they are short, editable and personal. Here is how to build a library that sounds human.
·2 min readRead →
How to answer price questions by text without losing the lead
How much is it is the most common first reply. Here is how to answer honestly while keeping the conversation going.
·2 min readRead →
Away messages by text: setting expectations outside business hours
Silence reads as indifference. A short away message tells people what to expect and when.
·4 min readRead →
Handling wrong-number and angry replies
A bad reply is a data point. Handled well, it protects your reputation and cleans your list.
·4 min readRead →
Reading the mood of a text conversation
"Ok." can mean yes, no, or leave me alone. Reading text conversations well is a skill, and it can be learned.
·5 min readRead →
Running SMS across multiple locations
A customer texting the Fairview store should reach Fairview. That decision shapes everything else.
·5 min readRead →
Text communication for childcare centers
Parents choose a center in a week and stay for years. Communication is why they stay.
·5 min readRead →
Text messaging for towing and roadside assistance
A stranded customer's whole experience is the wait. Telling them what's happening is most of the service.
·5 min readRead →
Tenant texting for property managers
Rent reminders, maintenance windows, and renewals are three things tenants ignore by email and answer by text.
·6 min readRead →
Cut front desk call volume with two-way texting
Most front desk calls are four questions asked over and over. Texting answers them without anyone picking up.
·6 min readRead →
Two-way texting for customer service
Customers would rather text you than call. Here is how to handle that without messages disappearing into someone's personal phone.
·6 min readRead →