Topic
SMS
Foundational guides to business SMS: how text messaging works, what it costs, and where it fits alongside calls and email.
If you are new to business texting, start here. These articles cover the basics, including segments and character limits, local versus toll-free numbers, two-way conversations, and the habits that separate useful business texts from spam.
17 guides in this topic
Texts not delivering? How to diagnose and fix it
When texts silently fail, campaigns look like they flopped. Here is how to check.
·4 min readRead →
One-time passcode and 2FA texts: best practices
Verification codes are some of the most important texts a business sends. Here is how to make them clear, secure and reliable.
·2 min readRead →
SMS carrier fees explained
Carrier fees are the small charges that sit on top of your per-text price. Here is where they come from and how to plan for them.
·2 min readRead →
What triggers spam filters in business texts
Filters judge both what you say and how you send. Avoid the common triggers and your messages arrive more reliably.
·2 min readRead →
How to read SMS delivery errors and what to do about each
A failed text always has a reason. Learn the common categories and you can usually fix the problem in minutes.
·2 min readRead →
Writing readable business texts: length, layout and tone
People read texts in seconds on a small screen. Short sentences, one idea per message and plain words win.
·2 min readRead →
STOP, HELP and START: how SMS opt-out keywords should work
Opt-out keywords are the simplest compliance feature in texting and the easiest to get wrong. Here is how each one should behave.
·2 min readRead →
TCPA compliance for texting leads: what agents need to know
Texting leads is a goldmine — and a liability if you skip the rules. Here is a practical, non-lawyer guide to staying on the right side of TCPA.
·7 min readRead →
The Best Time to Text Sales and Insurance Leads
Timing decides whether a lead reads your text or ignores it. Here is when to send, why speed beats the perfect hour, and how to schedule around time zones.
·6 min readRead →
SMS vs Cold Calling for Leads: Which One Should You Use?
Should you text or call your leads? Here is an honest comparison of SMS and cold calling, and why the best reps use both in a deliberate sequence.
·6 min readRead →
How to Get More Replies to Your Sales Texts
Low reply rates usually come from a few fixable mistakes. Here is how to write sales texts that get leads to actually text you back.
·6 min readRead →
How to Text Medicare Leads During AEP Without Getting Buried
AEP is a seven-week sprint where speed and follow-up decide your commissions. Here is how to text Medicare leads so they actually book a call.
·7 min readRead →
Final Expense Lead Follow-Up: A Texting Playbook That Converts
Final expense leads go cold fast and rarely answer the phone. Here is a texting follow-up system that keeps them warm until they buy.
·6 min readRead →
How to Reduce SMS Opt-Outs and Lower Your Unsubscribe Rate
A high opt-out rate quietly kills your texting program. Here is how to lower unsubscribes with better consent, timing, and message relevance.
·6 min readRead →
How Often Should You Text Leads? SMS Frequency Best Practices
Text too little and leads forget you; text too much and they opt out. Here is how to set an SMS cadence that fits each stage of the funnel.
·6 min readRead →
What Is a Texting CRM, and Do You Actually Need One?
A texting CRM merges your lead database with two-way SMS so every conversation is tracked, compliant, and easy to follow up. Here is how to tell if you need one.
·6 min readRead →
Lead Nurturing Sequences: A Practical Guide for Agents
Most leads do not buy on the first message. This is how to build SMS nurturing sequences that follow up over days and turn cold lists into booked appointments.
·7 min readRead →