Topic
SMS marketing
Guides to SMS marketing that people actually respond to, from list building and offers to timing, frequency, and measuring results.
Text messages are read quickly, which makes SMS a strong marketing channel and an easy one to overuse. These articles focus on campaigns that earn replies and keep opt-out rates low: clear consent, relevant offers, short copy, and a sending schedule your contacts will tolerate.
40 guides in this topic·Explore bulk SMS software →
Why your business texts sound like spam, and how to fix them
The patterns that make texts read like spam, and the rewrites that fix them.
·4 min readRead →
High text opt-out rate? Causes and fixes
Rising opt-outs shrink your list and hurt delivery. Here is what drives them.
·4 min readRead →
Why leads do not reply to your texts, and what to change
Low reply rates come from a few fixable mistakes. Here is how to find them.
·4 min readRead →
Text message marketing for food trucks
A food truck's customers need to know one thing every day: where you are. Text tells them faster than any social post.
·2 min readRead →
Text message marketing for boutiques and clothing stores
Boutique shoppers buy relationships as much as clothes. Personal texts about new arrivals keep them coming back.
·2 min readRead →
Text message marketing for car washes
Car washes are weather-driven and membership-driven, and texting helps with both.
·2 min readRead →
Text message marketing for photographers
Photography clients book on emotion and timing. Texting keeps inquiries warm and sessions running smoothly.
·2 min readRead →
Using ChatGPT and AI tools to write SMS marketing messages
AI tools can draft texts in seconds. Used well, they speed you up. Used carelessly, they produce generic, spammy messages.
·2 min readRead →
Texting Canadian customers: CASL rules for SMS marketing
If any of your contacts live in Canada, CASL applies to your marketing texts. Here is what it asks for, in plain language.
·2 min readRead →
How to grow your SMS list with website pop-ups
A well-timed pop-up can become your steadiest source of SMS subscribers. Here is how to build one that converts and stays compliant.
·2 min readRead →
SMS marketing for Shopify stores: a practical setup guide
Shopify stores can add text marketing in an afternoon. Here is the order to do it in so you get results without complaints.
·2 min readRead →
Flash sale text message examples that don't feel spammy
Flash sales are built for text because timing matters. The trick is creating urgency without sounding like spam.
·2 min readRead →
Back-in-stock text alerts: turning sold-out items into sales
Someone who asks to be told when an item returns is about as ready to buy as a customer can be. Text is the fastest way to tell them.
·2 min readRead →
20 SMS call-to-action examples that get replies
A text without a clear next step gets read and forgotten. These call-to-action examples give each message a job.
·2 min readRead →
What is a good SMS response rate?
Response rate is the number most texters care about. Here is how to measure it honestly and improve it.
·2 min readRead →
Group texting vs mass texting: what's the difference?
Group texting and mass texting sound alike but behave very differently. Choosing the wrong one can expose numbers and create reply chaos.
·2 min readRead →
Letting subscribers choose how often and what you text them
Some people want fewer texts, not none. Giving them a choice keeps relationships you would otherwise lose.
·2 min readRead →
Writing readable business texts: length, layout and tone
People read texts in seconds on a small screen. Short sentences, one idea per message and plain words win.
·2 min readRead →
SMS welcome message examples that set the right expectations
The welcome text is your one guaranteed read. Use it to confirm the sign-up and tell people exactly what comes next.
·3 min readRead →
VIP lists and loyalty texts: rewarding your best customers by SMS
A small list of your best customers can be worth more than the rest of your database combined.
·5 min readRead →
Emoji, exclamation points and tone in business texts
A friendly text and an unprofessional one can be separated by a single smiley face.
·4 min readRead →
How to forecast your monthly texting spend before you send
Most overspending on texting comes from skipping a ten-minute estimate. Here is the arithmetic.
·5 min readRead →
How a prepaid texting wallet works, and why it protects your budget
With a prepaid wallet you spend what you have put in. That one rule makes texting costs easy to predict and hard to blow past.
·5 min readRead →
Texting Spanish-speaking leads: running bilingual SMS campaigns
Texting a lead in the language they are most comfortable with is one of the simplest ways to earn a reply.
·5 min readRead →
Text marketing for HVAC, plumbing, and home services
Homeowners call three companies. The one that texts back with a real time window gets the job.
·6 min readRead →
Text message marketing for med spas
Med spa revenue is a rebooking business. Texting is what keeps the treatment calendar full.
·6 min readRead →
Text message marketing for chiropractors
Chiropractic revenue depends on patients finishing their care plan. Texting is what keeps them showing up.
·6 min readRead →
Text message marketing for car dealerships
Internet leads go to four dealers at once. The one that texts back in two minutes sells the car.
·7 min readRead →
Holiday SMS marketing: planning the busiest weeks of the year
Everyone texts in Q4, which means carriers are congested, costs rise, and inboxes are loud. Planning is what separates the campaigns that land.
·6 min readRead →
SMS marketing for gyms and fitness studios
Membership businesses live and die on retention. Texting is the cheapest retention tool you have.
·6 min readRead →
Restaurant text marketing: how to fill your slow shifts
A text sent at 3pm can fill a 6pm dining room. No other channel moves that fast.
·6 min readRead →
SMS list segmentation: how to send less and convert more
Blasting the whole list is what drives opt-outs. Segmentation is how you send fewer messages and earn more from them.
·6 min readRead →
Abandoned cart text messages that recover sales
Cart recovery is the highest-converting text most stores send. Timing matters more than the discount.
·6 min readRead →
MMS vs SMS: when is an image worth the extra cost?
MMS costs several times more per send. Here are the few campaign types where the picture earns it back.
·5 min readRead →
SMS copywriting: how to write texts people actually answer
You get about seven words before someone decides whether to keep reading. Here is how to spend them.
·6 min readRead →
SMS vs email marketing: which one should you use?
Email is cheaper per send. Texting is cheaper per result. The real answer is which message belongs in which channel.
·6 min readRead →
SMS marketing ROI: the metrics that actually matter
Delivery rate tells you the plumbing works. These are the numbers that tell you the channel is earning its keep.
·6 min readRead →
How much does SMS marketing cost?
Per-message rates are the smallest line item. Here is what text marketing really costs once carrier fees and registration are included.
·7 min readRead →
25 text message marketing examples that actually get replies
Copy-and-paste templates for the campaigns businesses send most, plus the reasoning behind why each one earns a reply.
·8 min readRead →
SMS marketing for small business: a practical starter guide
Texting is the cheapest channel a small business has, and the easiest one to get wrong. Here is the whole setup, start to finish.
·7 min readRead →