20 SMS call-to-action examples that get replies
Call-to-action examples for business texts, organized by goal: replies, bookings, purchases and reviews, with tips for writing your own.
·2 min read
Every business text should ask the reader to do one thing. That ask, the call to action, is often the difference between a message that gets a reply and one that gets ignored.
Here are examples by goal, followed by tips for writing your own.
Calls to action that invite a reply
Questions that can be answered in one word work best because they ask very little of the reader.
- ✓Is this still something you're looking into? Reply YES or NO.
- ✓Would mornings or afternoons work better for a quick call?
- ✓Did you get the quote I sent over?
- ✓What's the best time to reach you this week?
- ✓Want me to send the details here by text?
Calls to action for bookings and purchases
When the goal is an action outside the conversation, be specific about what happens next and when.
- ✓Reply 1 to confirm Tuesday at 2 pm or 2 to reschedule.
- ✓Book your spot here before Friday: [link]
- ✓Tap to pay your invoice securely: [link]
- ✓Reply BOOK and I'll send two open times.
- ✓Show this text at checkout for the member price.
Calls to action for reviews and referrals
Ask after a good experience and make the request easy to act on.
- ✓Would you mind leaving a quick review? [link]
- ✓Know someone who could use this? Reply with their name and I'll reach out.
- ✓Reply 1 to 5: how was your visit today?
Writing your own
Keep to one call to action per message, put it at the end, and make it effortless: a one-word reply, a single tap or a clear time. Avoid pressure phrases like act now or last chance, which carriers associate with spam. Test two versions on similar audiences and keep the winner.
Key takeaways
- →Give every text one clear next step.
- →One-word replies are the easiest ask.
- →Be specific about times, links and what happens next.
- →Skip pressure phrases that look like spam.
Put this into practice with Text2Sale
Import leads, create follow-up campaigns, organize replies, and connect texting, calling, and appointments in one workspace.
Frequently asked questions
Should every text include a link?
No. Many of the best calls to action ask for a reply, which also helps your deliverability.
Where should the call to action go?
At the end of the message, after the context, so it is the last thing the reader sees.