Topic
Copywriting
How to write text messages people read and answer: length, tone, personalization, and calls to action.
A text has a few seconds to earn a reply. The difference between a message that gets answered and one that gets ignored is usually clarity: who is texting, why, and what to do next. These guides break down the copywriting habits behind high-reply business texts.
23 guides in this topic
When leads say 'just send me info': how to respond
'Just send me info' usually means 'go away politely'. Here is how to keep talking.
·4 min readRead →
Why your business texts sound like spam, and how to fix them
The patterns that make texts read like spam, and the rewrites that fix them.
·4 min readRead →
High text opt-out rate? Causes and fixes
Rising opt-outs shrink your list and hurt delivery. Here is what drives them.
·4 min readRead →
Why leads do not reply to your texts, and what to change
Low reply rates come from a few fixable mistakes. Here is how to find them.
·4 min readRead →
Using ChatGPT and AI tools to write SMS marketing messages
AI tools can draft texts in seconds. Used well, they speed you up. Used carelessly, they produce generic, spammy messages.
·2 min readRead →
Flash sale text message examples that don't feel spammy
Flash sales are built for text because timing matters. The trick is creating urgency without sounding like spam.
·2 min readRead →
How to respond when a lead texts “who is this?”
Who is this is one of the most common replies to a first text. Answered well, it is the start of a real conversation.
·2 min readRead →
20 SMS call-to-action examples that get replies
A text without a clear next step gets read and forgotten. These call-to-action examples give each message a job.
·2 min readRead →
Writing readable business texts: length, layout and tone
People read texts in seconds on a small screen. Short sentences, one idea per message and plain words win.
·2 min readRead →
SMS welcome message examples that set the right expectations
The welcome text is your one guaranteed read. Use it to confirm the sign-up and tell people exactly what comes next.
·3 min readRead →
How to write 10DLC sample messages that get approved
Sample messages are the part of a registration reviewers read most closely. Make them specific, honest and consistent.
·2 min readRead →
Identifying your business in every text, and why it matters
The first question every recipient asks is who this is. Answer it before they have to.
·4 min readRead →
Emoji, exclamation points and tone in business texts
A friendly text and an unprofessional one can be separated by a single smiley face.
·4 min readRead →
Putting links in business texts without getting filtered
A link can turn a message into a booking, or into a filtered text. The difference is mostly which link.
·5 min readRead →
Writing your AI receptionist's greeting and setting call limits
A good greeting is short, says who you are, and tells the caller what to do next.
·5 min readRead →
Texting deposit requests and cancellation policies without the awkwardness
Customers rarely mind a policy they were told about clearly. They mind surprises.
·5 min readRead →
Texting Spanish-speaking leads: running bilingual SMS campaigns
Texting a lead in the language they are most comfortable with is one of the simplest ways to earn a reply.
·5 min readRead →
Merge fields: personalizing mass texts without mistakes
"Hi {firstName}" is the most expensive typo in mass texting. Here is how to avoid it.
·4 min readRead →
Reading the mood of a text conversation
"Ok." can mean yes, no, or leave me alone. Reading text conversations well is a skill, and it can be learned.
·5 min readRead →
Handling sales objections over text (with scripts)
Over text, an objection is often a question in disguise. Answer the question and the objection often disappears.
·4 min readRead →
SMS copywriting: how to write texts people actually answer
You get about seven words before someone decides whether to keep reading. Here is how to spend them.
·6 min readRead →
25 text message marketing examples that actually get replies
Copy-and-paste templates for the campaigns businesses send most, plus the reasoning behind why each one earns a reply.
·8 min readRead →
How to Get More Replies to Your Sales Texts
Low reply rates usually come from a few fixable mistakes. Here is how to write sales texts that get leads to actually text you back.
·6 min readRead →