Using ChatGPT and AI tools to write SMS marketing messages
How to use AI writing tools to draft text messages: prompts that produce short, compliant copy, and what to check before anything gets sent.
·2 min read
AI writing assistants are a fast way to brainstorm and draft text messages. They are especially helpful when you need variations for testing or a starting point on a blank page.
They do not know your customers, your offers or the carrier rules, so the human review step matters.
Prompts that produce good texts
Give the tool the facts it cannot guess: your business name, who the audience is, the offer, the deadline, the length limit and the tone. Ask for several options so you can choose.
- ✓Write 5 text messages under 160 characters for past customers of a lawn care company named Green Lawn, offering 10% off aeration booked before May 1. Friendly, no all caps, no exclamation points, include Reply STOP to opt out.
- ✓Rewrite this text so it sounds like a person, not an ad, and stays under 160 characters: [paste text].
What to check before sending
Check every fact, price and date. Remove hype words, extra exclamation points and anything that sounds like a generic promotion. Make sure the business name and opt-out language are present in first messages, and count characters so the text fits in one segment. Read it aloud: if it sounds like a robot, rewrite it.
Where AI fits best
AI is excellent for variations to A/B test, for adapting one message to several audiences and for summarizing long offers into a short text. Keep humans in charge of claims, compliance and anything sensitive, such as pricing, health or financial details.
Key takeaways
- →Give AI the facts, length and tone you need.
- →Ask for several options and pick the most human one.
- →Verify facts and remove spammy phrasing.
- →Keep humans in charge of claims and compliance.
Put this into practice with Text2Sale
Import leads, create follow-up campaigns, organize replies, and connect texting, calling, and appointments in one workspace.
Frequently asked questions
Can I paste customer data into an AI tool?
Avoid pasting personal or sensitive customer information into public AI tools. Use placeholders instead.
Will carriers block AI-written texts?
Carriers judge the content and sending behavior, not who wrote it. Spammy wording is the risk, whoever writes it.