Topic
Best practices
3 guides on best practices — written for teams that text customers every day and need it to work.
Double opt-in for SMS: when it is worth the friction
Double opt-in costs you subscribers and buys you defensibility. Whether that trade is worth it depends on what you send.
·5 min readRead →
Quiet hours: when can you legally send business texts?
The federal window is 8am to 9pm in the recipient's time zone. Several states are stricter, and time zones are where businesses slip up.
·6 min readRead →
SMS copywriting: how to write texts people actually answer
You get about seven words before someone decides whether to keep reading. Here is how to spend them.
·6 min readRead →
Other topics
Operations 23Retention 16SMS marketing 16Compliance 15Campaigns 10SMS 10Automation 9Deliverability 9Automotive 8Insurance 8Medical practice 8Two-way texting 6Home services 5Opt-in 5Strategy 510DLC 4Appointments 4Recall 4Speed to lead 4Trades 4Chiropractic 3Copywriting 3Customer service 3Dealership 3Healthcare 3List growth 3SMS follow-up 3Staffing 3TCPA 3Technical 3Templates 3texting CRM 3All guides →