Topic
Best practices
Proven habits for business texting that keep reply rates high and complaints low.
Most texting best practices come down to respect for the person on the other end: get consent, identify yourself, keep it short, send at reasonable hours, and make opting out easy. These guides turn those principles into concrete steps.
8 guides in this topic
Smishing: how to protect your customers from SMS scams
Scam texts that impersonate businesses make customers wary of every message. Consistent, recognizable texts help your real ones stand out.
·2 min readRead →
Training a new sales rep to text leads in their first two weeks
A rep who has never been taught to text will invent a style, and your customers will meet it.
·5 min readRead →
Identifying your business in every text, and why it matters
The first question every recipient asks is who this is. Answer it before they have to.
·4 min readRead →
Emoji, exclamation points and tone in business texts
A friendly text and an unprofessional one can be separated by a single smiley face.
·4 min readRead →
Putting links in business texts without getting filtered
A link can turn a message into a booking, or into a filtered text. The difference is mostly which link.
·5 min readRead →
Double opt-in for SMS: when it is worth the friction
Double opt-in costs you subscribers and buys you defensibility. Whether that trade is worth it depends on what you send.
·5 min readRead →
Quiet hours: when can you legally send business texts?
The federal window is 8am to 9pm in the recipient's time zone. Several states are stricter, and time zones are where businesses slip up.
·6 min readRead →
SMS copywriting: how to write texts people actually answer
You get about seven words before someone decides whether to keep reading. Here is how to spend them.
·6 min readRead →