Topic
Compliance
Practical guides to texting within the rules: consent, opt-outs, quiet hours, 10DLC registration, and industry-specific restrictions.
Compliance mistakes in business texting are expensive. Consent-related lawsuits carry statutory damages per message, and carriers can filter or suspend numbers that draw complaints. These articles explain what the rules require in plain language. They are general information rather than legal advice, so check anything specific to your business with counsel.
59 guides in this topic·Read about 10DLC compliant texting →
Not sure if you are allowed to text a lead? A simple daily checklist
Daily doubt about texting rules slows teams down. Here is a simple checklist.
·6 min readRead →
Medicare calling rules: what dialer users need to know
Medicare is not like other insurance lines when it comes to calling. Here is what the CMS rules mean for dialers.
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Redial strategy: how often should you call the same lead?
One call is rarely enough, but ten in a day is too many. Here is a sensible redial cadence.
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A predictive dialer compliance checklist
Before you start a dialer campaign, run through this checklist.
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Caller ID for dialers: how to avoid 'Spam Likely' labels
If your calls show as Spam Likely, fewer people answer. Here is how carriers decide and what you can do about it.
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Do Not Call scrubbing for dialer campaigns
A dialer can call hundreds of numbers an hour, so one bad list can create a lot of violations fast. Here is how to scrub.
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Calling hours for dialers: reaching leads in their own time zone
A 9 a.m. call in New York is a 6 a.m. call in California. Here is how a dialer keeps every call inside legal hours.
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The 3% abandoned call rule for predictive dialers, explained
Predictive dialers can abandon calls, and the law caps how often. Here is the 3% rule in plain language.
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How predictive dialer pacing works
Pacing is the brain of a predictive dialer. Here is how it uses your list's answer rate to decide how many lines to dial.
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Annuity lead follow-up by text: what agents should know
Annuity prospects want trust before details. Texting is best used to schedule a real conversation, not to explain products.
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Texting Medicare Supplement (Medigap) leads year-round
Medigap isn't tied to the fall enrollment rush. Here is how to work supplement leads by text throughout the year.
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How to save and export business text messages for your records
Text conversations are business records. Here is how to keep them organized, retrievable and ready when a question comes up.
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Texting Canadian customers: CASL rules for SMS marketing
If any of your contacts live in Canada, CASL applies to your marketing texts. Here is what it asks for, in plain language.
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Smishing: how to protect your customers from SMS scams
Scam texts that impersonate businesses make customers wary of every message. Consistent, recognizable texts help your real ones stand out.
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One-time passcode and 2FA texts: best practices
Verification codes are some of the most important texts a business sends. Here is how to make them clear, secure and reliable.
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Why sales reps shouldn't text leads from their personal cell
Personal phones feel convenient until a rep leaves, a lead opts out, or carriers start filtering. Here is why business texting needs business numbers.
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SMS terms and conditions: what to include on your website
An SMS terms page tells subscribers exactly what they signed up for. Here is the checklist carriers and customers expect.
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SMS privacy policy: what your website needs for business texting
Carriers check your privacy policy before approving a texting campaign. Here is what it should say about phone numbers and SMS.
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Express written consent for marketing texts, explained
Marketing texts need a specific kind of consent. Here is what it looks like in practice and how to capture it properly.
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Sole proprietor 10DLC registration: texting without an EIN
You can register for business texting without an EIN, but the sole proprietor path has real limits. Here is how to decide.
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What is The Campaign Registry (TCR)?
Every registered 10DLC brand and campaign lives in The Campaign Registry. Here is what it does and why it matters to you.
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10DLC campaign rejected? Common reasons and how to fix them
A rejected 10DLC campaign is frustrating but usually fixable. These are the reasons that come up most and the changes that clear them.
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How long does 10DLC approval take?
Most 10DLC delays are self-inflicted. Here is what the timeline usually looks like and how to keep yours short.
·2 min readRead →
What is A2P messaging? Application-to-person texting explained
A2P is the category every business text falls into once software does the sending. Here is what that means and why carriers care.
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Texting leads on weekends and holidays: when it helps and when it hurts
Leads do not stop arriving on Saturday. A thoughtful weekend plan captures them without being intrusive.
·2 min readRead →
Writing a one-page SMS compliance policy for your team
A one-page policy turns good intentions into habits. Here is what belongs on it.
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Honoring opt-outs across text, phone and email
People do not distinguish between your channels. A request to stop should be recorded and respected everywhere it applies.
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What triggers spam filters in business texts
Filters judge both what you say and how you send. Avoid the common triggers and your messages arrive more reliably.
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How to write 10DLC sample messages that get approved
Sample messages are the part of a registration reviewers read most closely. Make them specific, honest and consistent.
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Choosing the right 10DLC campaign use case for your business
The use case you select describes what your texts do. Pick the one that matches reality and approval gets much easier.
·3 min readRead →
STOP, HELP and START: how SMS opt-out keywords should work
Opt-out keywords are the simplest compliance feature in texting and the easiest to get wrong. Here is how each one should behave.
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Text messaging for therapy and counseling practices: scheduling without exposing clients
A reminder text should confirm an appointment. It should never reveal why the client has one.
·5 min readRead →
Medicare Advantage Open Enrollment: a texting guide for agents (Jan 1 to Mar 31)
The enrollment rush ends in December. The follow-up work starts in January.
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Text messaging for financial advisors: what to check before you hit send
The problem with advisor texting is rarely the technology. It is the paper trail.
·5 min readRead →
The Do Not Call Registry and what it means for your texting
Consent and the registry are two different checks. Passing one does not mean you passed the other.
·5 min readRead →
Identifying your business in every text, and why it matters
The first question every recipient asks is who this is. Answer it before they have to.
·4 min readRead →
Handling wrong-number and angry replies
A bad reply is a data point. Handled well, it protects your reputation and cleans your list.
·4 min readRead →
Texting Spanish-speaking leads: running bilingual SMS campaigns
Texting a lead in the language they are most comfortable with is one of the simplest ways to earn a reply.
·5 min readRead →
Switching SMS providers without losing your numbers or your opt-outs
The riskiest part of switching texting providers isn't the numbers. It's leaving your opt-out list behind.
·3 min readRead →
AI-written texts and compliance: what changes and what doesn't
AI didn't change the rules for texting. It changed how easy it is to break them at scale.
·4 min readRead →
How sales managers keep a team's texting on-brand and compliant
Every text a rep sends goes out under your company's name. Managers need a way to know what's being said.
·3 min readRead →
Turning-65 Medicare prospects: what you can and can't text
Turning 65 opens important Medicare windows. It also brings some of the strictest marketing rules an agent works under.
·4 min readRead →
Texting expired and FSBO listings: why it's riskier than it looks
Expired and FSBO sellers are great prospects. Cold-texting them is how agents end up in legal trouble.
·4 min readRead →
Rate-drop refinance texts: who to message and what you can say
A rate drop is the best refinance opportunity you get, and your own closed loans are the best list to work it with.
·5 min readRead →
SMS marketing for franchise systems
A franchisee's compliance mistake becomes the franchisor's problem. Structure decides how big a problem.
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SHAFT and other restricted content in business texting
Sex, hate, alcohol, firearms, tobacco. Carriers block these categories, and legal businesses get caught constantly.
·5 min readRead →
State mini-TCPA laws and what they change
Meeting the federal standard is not the same as being compliant in every state you text into.
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SMS consent records: what to keep, and for how long
If you cannot produce the consent, you did not have it. That is how these disputes go.
·5 min readRead →
Double opt-in for SMS: when it is worth the friction
Double opt-in costs you subscribers and buys you defensibility. Whether that trade is worth it depends on what you send.
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Texting past-due accounts, carefully
Texting about money owed is legal, effective, and the fastest way to create a problem if done carelessly.
·6 min readRead →
HIPAA and texting patients: what practices need to know
Texting patients is allowed. Texting them the wrong details, through the wrong vendor, is where practices get into trouble.
·7 min readRead →
Quiet hours: when can you legally send business texts?
The federal window is 8am to 9pm in the recipient's time zone. Several states are stricter, and time zones are where businesses slip up.
·6 min readRead →
Why are my business texts not delivering?
Messages that show as sent but never arrive are almost always carrier filtering. Here is how to diagnose which of the nine causes is yours.
·7 min readRead →
Toll-free verification for business texting, explained
Unverified toll-free traffic gets blocked outright. Here is exactly what the verification form wants and how to pass it the first time.
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How to build an SMS opt-in list without risking compliance
Growing a text list is easy. Growing one that holds up if anyone ever asks for proof of consent is the part most businesses skip.
·6 min readRead →
TCPA compliance for texting leads: what agents need to know
Texting leads is a goldmine — and a liability if you skip the rules. Here is a practical, non-lawyer guide to staying on the right side of TCPA.
·7 min readRead →
10DLC registration for agents: a plain-English guide
If your business texts are getting filtered or undelivered, 10DLC is almost always why. Here is what it is and how to register, in plain English.
·7 min readRead →
How to Reduce SMS Opt-Outs and Lower Your Unsubscribe Rate
A high opt-out rate quietly kills your texting program. Here is how to lower unsubscribes with better consent, timing, and message relevance.
·6 min readRead →
A2P 10DLC Brand Vetting Explained: Verified vs Vetted Brands
Brand vetting decides how much your business can text and how reliably it lands. Here is what verified versus vetted really means for your throughput.
·7 min readRead →