SMS terms and conditions: what to include on your website
A checklist for the SMS terms page carriers expect: program name, message types, frequency, rates, opt-out and help instructions, and support contact.
·2 min read
Alongside your privacy policy, carriers expect a set of SMS terms that describes your text program. It can be its own page or a section of your site terms.
Clear terms also reduce complaints, because subscribers know what to expect before the first message arrives.
What the terms should cover
Name the program and the business, describe the kinds of messages people will receive, give an idea of frequency such as message frequency varies or up to four messages a month, and note that message and data rates may apply. Explain that replying STOP cancels and HELP gets assistance, and provide a support email or phone number.
- ✓Program and business name.
- ✓Types of messages sent.
- ✓Expected frequency.
- ✓Message and data rates may apply.
- ✓STOP to cancel, HELP for help, plus a support contact.
- ✓A link to your privacy policy.
Match the terms to your real program
If your terms say four messages a month and you send daily, you invite complaints and filtering. If you add a new type of message, update the terms. Reviewers compare these terms with your campaign registration and sample messages, so all three should tell the same story.
Where to link the terms
Link the SMS terms near every opt-in point, in the footer, and in your welcome message where practical. Customers who can find the rules easily are less likely to report your messages as spam.
Key takeaways
- →Carriers expect an SMS terms page or section.
- →Cover program name, content, frequency, rates and opt-out.
- →Keep terms consistent with your registration and samples.
- →Link the terms wherever people opt in.
Put this into practice with Text2Sale
Import leads, create follow-up campaigns, organize replies, and connect texting, calling, and appointments in one workspace.
Frequently asked questions
Can my SMS terms be part of my main terms of service?
Yes, as long as the SMS section is clearly labeled and easy to find.
Do I need to list exact frequency?
A clear estimate or a statement that frequency varies is common. Just make sure it reflects reality.