SMS privacy policy: what your website needs for business texting
What to include in your privacy policy so carriers and customers know how you handle phone numbers, including the no-sharing statement 10DLC reviewers look for.
·2 min read
Your privacy policy is one of the first pages a 10DLC reviewer opens. It tells them, and your customers, how you collect and use personal information, including the phone numbers you text.
A generic template often misses the SMS-specific statements reviewers expect. Here is what to add.
The statements reviewers look for
Explain that you collect phone numbers when people opt in to receive texts, what you use them for, and that you do not sell or share mobile numbers or SMS consent with third parties for their marketing purposes. That last statement is one reviewers specifically check for. Mention how people can opt out and how they can contact you about their data.
- ✓What information you collect and how.
- ✓How phone numbers are used for messaging.
- ✓That mobile numbers and SMS consent are not shared for third-party marketing.
- ✓How to opt out and how to contact you.
Make it easy to find
Link the privacy policy in your site footer and next to any form that collects phone numbers. The business name on the policy should match your registered brand. A policy that sits on a different domain or names a different company is a common reason campaigns are sent back.
Keep it accurate
Update the policy when your practices change, for example if you add a new texting tool or start collecting new data. A policy that promises things your systems do not do is worse than a short honest one. Have counsel review it if you operate in a regulated industry.
Key takeaways
- →Reviewers read your privacy policy before approving texting.
- →State that mobile numbers are not shared for third-party marketing.
- →Link the policy in the footer and next to phone forms.
- →Keep the business name consistent with your registration.
Put this into practice with Text2Sale
Import leads, create follow-up campaigns, organize replies, and connect texting, calling, and appointments in one workspace.
Frequently asked questions
Do I need a separate SMS privacy policy?
Not necessarily. A section on text messaging inside your main policy works, as long as it covers the SMS statements.
Can I share numbers with my own service providers?
Using vendors to deliver your own messages is normal. The key promise is not sharing numbers for others' marketing.