10DLC campaign rejected? Common reasons and how to fix them
The most common reasons 10DLC campaigns are rejected, from website problems to vague opt-in descriptions, and exactly what to change before you resubmit.
·2 min read
A campaign rejection usually arrives with a short, cryptic reason code. Behind most of them is one of a handful of problems that reviewers see every day.
Fixing the actual cause before resubmitting saves you another round of waiting.
Website and identity problems
Reviewers visit your website. If it is under construction, has no privacy policy, does not mention text messaging, or shows a different business name than the one registered, the campaign is likely to be rejected. The site should clearly belong to the registered business and explain what customers will receive by text.
Opt-in and sample message problems
A vague opt-in description such as customers agree to receive messages does not tell reviewers anything. Describe the exact mechanism: where the form is, what the checkbox says, and that consent is not a condition of purchase. Sample messages must match the use case, name the business and include opt-out language like Reply STOP to opt out.
- ✓Opt-in described step by step, with the consent wording quoted.
- ✓Samples that name your business and match the use case.
- ✓Opt-out language in at least one sample message.
- ✓No prohibited content such as cannabis or lending offers without approval.
Use case mismatches
Choosing a use case that does not fit your messages is a frequent cause. Marketing promotions registered as account notifications, or a mixed program registered as a single narrow use case, will be flagged. Pick the use case that honestly describes everything you plan to send, and if you send several kinds of messages, use the mixed use case or separate campaigns.
Key takeaways
- →Make your website clearly match the registered business.
- →Describe opt-in step by step with the exact consent wording.
- →Sample messages must name the business and include opt-out text.
- →Choose the use case that truly matches your messages.
Put this into practice with Text2Sale
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Frequently asked questions
How many times can I resubmit?
There is usually no hard limit, but each resubmission takes review time and may carry a fee, so fix every issue before sending it back.
Will a rejection affect my brand?
A single rejection does not usually harm your brand, but repeated rejections slow everything down. Treat each one as a checklist item.