How to write 10DLC sample messages that get approved
What reviewers look for in the sample messages on a 10DLC campaign, with practical rules for clarity, identification and opt-out language.
·2 min read
Sample messages show carriers what your recipients will actually see. Vague or generic samples invite follow-up questions, while specific ones show the program is real and well run.
Use the rules below to draft samples that read like your genuine texts.
Be specific and identify yourself
Each sample should name your business and say something concrete. A message that says only reply for details looks like boilerplate. A message that names the business, references a request the person made and offers a clear next step looks like a real conversation.
Include required language
At least one sample, typically the opt-in confirmation, should state the program name, message frequency, that message and data rates may apply, and how to get help and stop. Keep it short, but do not leave it out.
- ✓Business name in the message.
- ✓Reply STOP to opt out, HELP for help.
- ✓No misleading or hidden links, and no shortened links from public shorteners.
Match your real traffic
Send what you registered. If the samples describe appointment reminders but the program sends promotions, filtering follows. Treat the samples as a promise and review them whenever your messaging changes.
Putting it into practice
Keep a master document that holds your registered samples, your campaign description and your opt-in flow, with the date each was last updated. Before you launch a new type of message, compare it with what you registered, and update the registration first if it has changed. Have a second person read your samples cold and ask whether they would understand who is texting and why. If your registration is rejected, read the reason carefully and fix exactly what it names rather than rewriting everything. Consistent, honest samples make approvals faster and keep your campaigns healthy long after launch.
Key takeaways
- →Name your business in every sample.
- →Show a real, specific purpose for the message.
- →Include opt-out and help language where required.
- →Send what you registered.
Put this into practice with Text2Sale
Import leads, create follow-up campaigns, organize replies, and connect texting, calling, and appointments in one workspace.
Frequently asked questions
How many samples should I provide?
Provide enough to cover the message types you send, usually two to five, each realistic and distinct.
Can samples include variables?
Yes. Show the placeholder style you use, such as a first name, and make clear what fills it.