Choosing the right 10DLC campaign use case for your business
How to pick the use case on a 10DLC campaign registration so it matches what you actually send, and why a mismatch causes rejections.
·3 min read
When you register a 10DLC campaign, you tell carriers what kind of messages you will send. That description is reviewed, and later messages are compared with it. A use case that does not match your real traffic is a common reason for rejections and filtering.
Here is how to think about the choice and what to prepare before you submit.
Describe what you actually send
Start with your real messages. A salon sending appointment reminders and a quote agency following up on requested quotes are different programs, even if both are small businesses. Write the campaign description in plain language: who the recipients are, how they opted in, and what each message is for.
Keep one campaign focused
A campaign that mixes unrelated purposes, such as account notices, promotions and recruiting, is harder to approve and harder to defend. If your business has distinct programs, ask whether they belong in separate registrations.
- ✓Match the use case to your highest-volume message type.
- ✓Write sample messages that sound like your real texts.
- ✓Make sure the opt-in page and sample messages tell the same story.
Make everything agree
Reviewers compare the use case, the description, the sample messages and the opt-in page. When they agree, review is straightforward. When they disagree, expect questions or a rejection. Check them side by side before submitting.
Putting it into practice
Before you submit, write a one-paragraph summary of your texting program in your own words and then check that every field in the registration says the same thing. Include who your customers are, how they opt in, what you send and how often. If you cannot explain the program simply, the registration will be harder to approve, so clarify the program first. Keep proof of your opt-in flow ready, such as screenshots of your form and consent wording. After approval, treat the registration as a living commitment and revisit it whenever your business changes what it sends.
Key takeaways
- →Choose the use case that matches your real messages.
- →Keep each campaign focused on one purpose.
- →Make samples, description and opt-in page consistent.
- →Review all of it together before you submit.
Put this into practice with Text2Sale
Import leads, create follow-up campaigns, organize replies, and connect texting, calling, and appointments in one workspace.
Frequently asked questions
Can I change the use case later?
Material changes usually mean updating or re-registering the campaign, so choose carefully the first time.
What if I send two kinds of messages?
Consider whether they belong in separate campaigns. Mixed purposes are harder to approve.