Redial strategy: how often should you call the same lead?

Most leads are not reached on the first call. How many attempts to make, how far apart, and when to stop, without crossing into harassment or state call limits.

·2 min read

Published by Text2Sale · Updated . Product questions or corrections: support@text2sale.com.

The first dial reaches only a fraction of any list. Agents who stop after one attempt leave most of their leads unworked; agents who call the same person five times a day get reported. A good redial strategy sits between the two.

Space attempts out

Text2Sale's dialer does not call the same number again within 24 hours. That keeps a list from hammering the same people in one session and stays inside state rules that limit repeat calls about the same subject in a day, such as Florida's three-call limit.

Vary the time of day

If a lead did not answer at 10 a.m., try the afternoon next time, then early evening. People's schedules differ, and the same time every day hits the same meeting or commute.

  • ✓Attempt 1: the day the lead comes in
  • ✓Attempt 2: next day, different time
  • ✓Attempts 3 to 5: spread over the next one to two weeks
  • ✓Then move them to a slower nurture by text, where you have consent

Mix in a text

A short text between calls tells the lead who you are, so they are more likely to pick up next time. Many people who never answer unknown numbers will reply to a text.

Know when to stop

After several attempts with no answer, stop calling and let texts or email do the work. Anyone who says not interested should not be redialed for that offer, and anyone who says stop goes on Do Not Call permanently.

Key takeaways

  • →Space attempts at least a day apart; some states limit daily calls.
  • →Vary the time of day between attempts.
  • →Use texts between calls to build recognition.
  • →Stop after several unanswered attempts, and immediately on request.

Put this into practice with Text2Sale

Import leads, create follow-up campaigns, organize replies, and connect texting, calling, and appointments in one workspace.

Frequently asked questions

Will the dialer redial voicemails automatically?

Leads that were not reached become eligible again after 24 hours when you dial that list in a later session.

What about a lead who asked for a callback?

Call at the time they asked for. Put it in your notes and calendar.

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