Calling aged health insurance leads with a dialer
Aged health insurance leads are cheap but hard to reach. How to dial them efficiently, what to say, and how to follow up when they do not answer.
·2 min read
Published by Text2Sale · Updated . Product questions or corrections: support@text2sale.com.
Aged leads are people who asked about health insurance weeks or months ago. Many bought coverage elsewhere; some never did; some have had a life change since. They cost a fraction of fresh leads, and most agents give up on them after one or two tries.
With a predictive dialer, the low answer rate stops being a time sink, and the leads that do answer are often still shopping.
Set expectations
Expect low contact rates, often a few percent. That is fine: the dialer skips the unanswered calls and voicemails, and you only spend time on the people who pick up. Use two or three lines on these lists and let pacing manage abandoned calls.
Lead with a reason to talk now
Aged leads do not remember filling out a form. Remind them briefly and give a reason the call is relevant today: open enrollment, a special enrollment period after a move or job change, or a quick check that their current plan still fits.
'Hi Tom, this is Sarah with Johnson Health Quotes. A while back you looked into health coverage. Open enrollment starts November 1, and I'm checking in to see if you're set for next year.'
Respect the no
Some aged leads will be annoyed. Apologize, offer to remove them, and mark Do not call if they ask. One polite exchange protects your number's reputation more than any script.
Follow up with text
Most aged leads will not answer the first call. A short, compliant text afterward, for those who agreed to receive texts, reaches people who screen calls. Keep it human and give them a reason to reply.
Key takeaways
- →Aged leads answer rarely; predictive dialing makes that affordable.
- →Give a reason the call matters now, such as open enrollment.
- →Honor stop requests immediately.
- →Follow unanswered calls with a short text where you have consent.
Put this into practice with Text2Sale
Import leads, create follow-up campaigns, organize replies, and connect texting, calling, and appointments in one workspace.
Frequently asked questions
Can I call aged leads that are on the Do Not Call Registry?
Only if an exemption applies, such as a recent inquiry within the allowed window or written permission. Scrub aged lists before dialing.
How often should I redial them?
Text2Sale waits at least 24 hours before dialing the same number again. A few attempts spread over a couple of weeks is usually enough.