Voicemail or text: which follow-up should you use?
How to decide between leaving a voicemail and sending a text, and how combining both usually beats either alone.
·2 min read
When a call goes unanswered, you have a choice: leave a voicemail, send a text, or do both. Each has a role, and the best sales teams use them together.
Here is how to think about the choice.
Strengths of each
A voicemail carries your voice and tone, which builds familiarity. A text is quick to read, easy to answer and leaves a written record. Many people check texts faster than voicemail.
Use them together
A short voicemail followed by a text that restates the key point works well. Example: I just left you a voicemail about your quote. Easier to text? Reply here anytime.
- ✓Keep voicemails under 30 seconds.
- ✓Say your name and number clearly.
- ✓Make the text a one-question follow-up.
Respect preferences
If someone replies that they prefer texting, honor it. Record the preference so everyone on your team follows it.
Putting it into practice
Test the combination on a small group before rolling it out. Split a list, use voicemail plus text for one half and text only for the other, and compare reply and appointment rates over a couple of weeks. Look at timing as well: a text sent a few minutes after the voicemail often works better than one sent hours later. Record voicemail scripts that sound natural and keep them under half a minute. Update them seasonally so they do not become stale. If your data shows one approach clearly outperforming the other for a particular type of lead, adopt it for that segment and keep testing as your audience changes.
Key takeaways
- →Voicemail builds familiarity; text makes replying easy.
- →Combine them with a clear, single ask.
- →Keep both short.
- →Record contact preferences.
Put this into practice with Text2Sale
Import leads, create follow-up campaigns, organize replies, and connect texting, calling, and appointments in one workspace.
Frequently asked questions
Should I text before calling?
Either order can work. A text first can warm up a call, and a call first can be followed by a text.
How many voicemails are too many?
Rarely more than one or two per sequence. Rely on text for further touches.