Topic
Strategy
Strategic guides to business texting: where SMS fits in your funnel, which messages to prioritize, and how to measure return.
Texting works best with a clear purpose. These articles step back from individual messages to look at the bigger picture: which stages of the customer journey benefit most from texting, how it works alongside calls and email, and how to decide what to automate.
16 guides in this topic
How to lower your cost per sale on paid leads
Cost per lead is a vanity metric. Here is how to lower cost per sale.
·4 min readRead →
How small teams compete with bigger agencies and call centers
You cannot outspend the big shops. You can out-respond and out-care them.
·4 min readRead →
Too many sales tools: why one platform for texting and calling helps
Separate texting, dialing and tracking tools cost more than their subscriptions.
·5 min readRead →
Questions to ask before choosing a business texting vendor
The right questions up front prevent painful surprises later. Use this list on any vendor, including us.
·2 min readRead →
Letting subscribers choose how often and what you text them
Some people want fewer texts, not none. Giving them a choice keeps relationships you would otherwise lose.
·2 min readRead →
Voicemail or text: which follow-up should you use?
Voicemail and text each have strengths. Use them together and give every message one clear purpose.
·2 min readRead →
B2B texting: reaching small business owners without sounding like spam
A business owner's cell phone is personal territory. The texts that work earn their place there.
·6 min readRead →
How to forecast your monthly texting spend before you send
Most overspending on texting comes from skipping a ten-minute estimate. Here is the arithmetic.
·5 min readRead →
Closing the loop with leads who bought elsewhere
"We went with someone else" is the start of a different conversation, not the end of every conversation.
·4 min readRead →
Does a local area code help your texts get answered?
An area code is the first thing a lead sees. A familiar one makes your message feel like it came from someone nearby.
·4 min readRead →
Text first, then call: combining texting with a power dialer
People screen calls from numbers they do not recognize. A text that says who is calling and why turns a stranger's number into an expected call.
·5 min readRead →
Google Business Profile messaging and where SMS fits
People message businesses straight from search results. Whether anyone answers is the whole question.
·5 min readRead →
RCS vs SMS: what it changes for business messaging
RCS is what business texting looks like when it grows up. SMS is what reaches everyone today.
·5 min readRead →
SMS list segmentation: how to send less and convert more
Blasting the whole list is what drives opt-outs. Segmentation is how you send fewer messages and earn more from them.
·6 min readRead →
MMS vs SMS: when is an image worth the extra cost?
MMS costs several times more per send. Here are the few campaign types where the picture earns it back.
·5 min readRead →
SMS vs email marketing: which one should you use?
Email is cheaper per send. Texting is cheaper per result. The real answer is which message belongs in which channel.
·6 min readRead →