Topic
Strategy
3 guides on strategy — written for teams that text customers every day and need it to work.
SMS vs email marketing: which one should you use?
Email is cheaper per send. Texting is cheaper per result. The real answer is which message belongs in which channel.
·6 min readRead →
MMS vs SMS: when is an image worth the extra cost?
MMS costs several times more per send. Here are the few campaign types where the picture earns it back.
·5 min readRead →
SMS list segmentation: how to send less and convert more
Blasting the whole list is what drives opt-outs. Segmentation is how you send fewer messages and earn more from them.
·6 min readRead →