Topic

Pricing

Articles on what texting and calling cost: per-message and per-minute pricing, what you are and are not charged for, and how to budget a campaign.

Usage-based pricing is predictable once you know your volumes. These articles break down the math for real campaigns so you can compare cost per conversation and cost per sale, not just headline rates.

3 guides in this topic

What does it cost to call 1,000 leads with a dialer?

Per-minute pricing makes dialer costs predictable once you know your answer rate. Here is the math for 1,000 leads.

·3 min readRead →

SMS character limits and encoding, explained

One curly apostrophe can cut your message limit from 160 characters to 70 and triple your send cost.

·5 min readRead →

How much does SMS marketing cost?

Per-message rates are the smallest line item. Here is what text marketing really costs once carrier fees and registration are included.

·7 min readRead →

Other topics

Operations 80Compliance 58Sales teams 50Retention 46SMS marketing 40Campaigns 39Getting started 32Insurance 32Appointments 31SMS follow-up 31Dialer 30Speed to lead 29Customer service 28Deliverability 27Scripts 26Automation 25Lead management 25Copywriting 23Local business 22AI 20Predictive dialer 2010DLC 18Lead generation 18Two-way texting 18SMS 17texting CRM 17Strategy 16Analytics 15Home services 12TCPA 10Automotive 8Best practices 8Calling 8Medical practice 8Alternatives 6Health Insurance 6Opt-in 6Templates 6Ecommerce 5Conversations 4CRM comparisons 4Healthcare 4Integrations 4Medicare 4Missed calls 4Mortgage 4Real estate 4Recall 4Technical 4Trades 4Budgeting 3Chiropractic 3CSV import 3Dealership 3Lead follow-up 3Legal 3Life insurance 3List growth 3Power dialer 3Solar 3Staffing 3All guides →