What is The Campaign Registry (TCR)?
The Campaign Registry is the central database behind 10DLC business texting. Learn what it stores, who uses it, and how it affects your messaging.
·2 min read
The Campaign Registry, usually shortened to TCR, is the central hub that US carriers use to keep track of who is sending business texts over local numbers and why.
You rarely deal with it directly. Your texting provider submits your information to TCR for you, but understanding its role explains much of the 10DLC process.
What TCR stores
TCR holds two kinds of records. Brand records describe the business: legal name, EIN, address, website and contact details. Campaign records describe a messaging program: the use case, sample messages, how people opt in and how they opt out. Each campaign belongs to a brand, and each phone number used for 10DLC is linked to a campaign.
Who uses the registry
Texting providers submit brands and campaigns. Carriers read the records to decide whether to accept traffic and how much volume to allow. Vetting partners score brands to produce a trust score, which influences throughput and daily limits. Because every party works from the same records, a mismatch between what you registered and what you send is easy for carriers to spot.
- ✓Providers submit and manage records on your behalf.
- ✓Carriers approve campaigns and set limits.
- ✓Vetting partners assign trust scores to brands.
What it means for you
Keep your registered information accurate and your messages consistent with your registered campaign. If your business name, website or use case changes, update the records rather than sending traffic that no longer matches. The registry is the source of truth carriers rely on.
Key takeaways
- →TCR is the central database for 10DLC brands and campaigns.
- →Your provider submits records to TCR for you.
- →Carriers and vetting partners all read the same records.
- →Keep registered details accurate and messages consistent.
Put this into practice with Text2Sale
Import leads, create follow-up campaigns, organize replies, and connect texting, calling, and appointments in one workspace.
Frequently asked questions
Can I register with TCR directly?
Most businesses register through their texting provider, which handles the submission and connects numbers to the campaign.
Does TCR approve my campaign?
TCR stores the record. Carriers and their review partners decide whether the campaign is approved.