How to respond when a lead texts “who is this?”
Why leads reply who is this, how to answer so the conversation continues, example replies, and how to stop the question coming up in the first place.
·2 min read
When a lead replies who is this, they are not saying no. They are telling you they do not recognize the number or do not remember asking. That is a chance to earn their attention.
The worst responses are no response and a sales pitch. The best responses are short, honest and remind them why you are texting.
What a good reply includes
Give your name, your business, and the reason you have their number, such as the form they filled out or the quote they requested. Then ask one easy question. Keep it under two sentences so it reads like a person, not a script.
- ✓Hi, it's Jamie with Johnson Health. You asked about health coverage on our site yesterday. Still looking?
- ✓This is Sam from Bright Roofing. You requested an estimate for your roof. Is this still the best number?
- ✓Sorry for the surprise! It's Alex with Coastal Realty, following up on your open house sign-in. Any homes catch your eye?
If they don't remember
Some people genuinely do not recall opting in, especially with purchased leads. Apologize, explain briefly, and offer an easy out: No problem if the timing's wrong, just reply STOP and I won't text again. Respecting the exit protects your number's reputation and sometimes earns a yes later.
Prevent the question
Identify yourself and your business in the very first text and mention how they reached you. Text quickly after they opt in, while they still remember. The more recognizable your first message, the fewer who is this replies you will get.
Key takeaways
- →Who is this means curiosity, not rejection.
- →Reply with your name, business and the reason you're texting.
- →Offer an easy opt-out if they don't remember.
- →Identify yourself in the first text to prevent the question.
Put this into practice with Text2Sale
Import leads, create follow-up campaigns, organize replies, and connect texting, calling, and appointments in one workspace.
Frequently asked questions
Should AI answer who is this replies?
Yes, if it is set up to introduce you honestly and stop when asked. It is one of the easiest replies to automate well.
Is it okay to ignore the question?
No. An unanswered who is this often becomes a spam report.