Text message marketing for food trucks
How food trucks use texting to share daily locations, sell out menus, book catering and keep regulars coming back.
·2 min read
Food trucks move, menus change and hours depend on events and weather. Regulars rely on social media to find you, but posts get lost in busy feeds.
A short text with today's location reaches fans directly.
Daily location texts
Send a morning text with where you will be and when. Keep it consistent so customers know when to expect it.
- ✓Taco Loco today: 11 am to 2 pm at 5th and Main. Special: birria tacos!
- ✓We're at the Riverside Brewery tonight from 5 to 9. See you there!
Specials and sell-outs
Announce limited specials and let customers know when popular items are selling out. Avoid sending more than one or two texts per day, and skip days when you are not serving.
Catering and events
Text past catering clients before busy seasons such as graduations and holidays, and reply to catering inquiries quickly with availability and a link to your menu. Keep catering contacts in a separate list from daily location subscribers.
Key takeaways
- →Text your daily location at a consistent time.
- →Use texts for specials and sell-out alerts.
- →Limit messages to one or two per serving day.
- →Keep catering contacts in their own list.
Put this into practice with Text2Sale
Import leads, create follow-up campaigns, organize replies, and connect texting, calling, and appointments in one workspace.
Frequently asked questions
How do I get customers to sign up?
A sign on the truck with a keyword or QR code, mentioned at the window, works well.
Should I text every day?
Only on days you're serving, and only once or twice. Let subscribers choose daily or weekly updates if you can.