How to tell customers about a price increase by text
How to announce a price increase by text without losing customers: timing, wording examples, what to include and how to handle replies.
·2 min read
Rising costs eventually reach almost every business. How you tell customers matters as much as the increase itself.
Text works well for these announcements because it is direct and personal, as long as the message is honest and gives people time.
Timing and notice
Give at least a few weeks of notice for recurring services and memberships, and longer if contracts require it. Avoid surprising customers at the moment of payment. Sending the text a week or two before an invoice gives people time to ask questions.
What to say
Be direct about the new price and the date it starts, give a short reason, and remind them of the value they get. Offer a way to talk it through. Avoid long apologies or vague language, which reads as evasive.
- ✓Hi Maria, a heads-up from Green Lawn: starting March 1, monthly service will be $65, up from $59, due to higher fuel and labor costs. Your crew and schedule stay the same. Questions? Just reply here.
- ✓Hi Dan, quick note from Peak Fitness: memberships move to $45/month on April 1. Members who prepay a year before then keep today's rate. Reply if you'd like details.
Handling replies
Answer every reply personally and promptly. Some customers just want to be heard. For loyal or at-risk customers, consider options such as a prepay discount, a lighter plan or delaying the increase. Track who cancels so you can follow up later.
Key takeaways
- →Give enough notice before the new price applies.
- →State the new price, the date and a brief reason.
- →Invite replies and answer each one personally.
- →Offer options to customers at risk of leaving.
Put this into practice with Text2Sale
Import leads, create follow-up campaigns, organize replies, and connect texting, calling, and appointments in one workspace.
Frequently asked questions
Should I send a price increase text to everyone at once?
Segment it so you can handle replies. Start with smaller groups if you expect many questions.
Is email better for price changes?
Use both for important changes: email for the full details, text for a clear heads-up people actually read.