Dialer metrics that matter: contact rate, talk time and abandon rate
Which numbers to watch on a dialer, what good looks like, and how to use them to fix lists, pacing and scripts.
·2 min read
Published by Text2Sale · Updated . Product questions or corrections: support@text2sale.com.
Dialing all day feels productive. The numbers tell you whether it was. A few metrics explain almost everything about a dialer session: how many people you reached, how long you talked, and how many calls you abandoned.
Contact rate
Contact rate is conversations divided by dials. Text2Sale's live view shows Dialed and Talked to side by side. A low contact rate usually means an old or low-quality list, spam labels on your caller ID, or calling at the wrong time of day.
Voicemail and no-answer counts
High voicemail counts mean you are reaching real phones at bad times; try other hours. High no-answer or failed counts point to bad numbers. Comparing these across uploaded files tells you which lead sources are worth buying again.
Abandoned calls and the 30-day rate
Every abandoned call is a person who answered and did not reach you. The dialer shows the session count and your 30-day abandoned rate against the 3% limit. If it is climbing, use fewer lines or let pacing choose.
Talk time and conversations per hour
The point of a dialer is talk time. Conversations per hour and minutes talked per hour are the clearest productivity measures. Pair them with outcomes: Interested and Call back dispositions per hour tell you whether the conversations are good ones.
- ✓Dialed, talked to, voicemail, no answer, abandoned, left to dial
- ✓30-day abandoned rate (keep under 3%)
- ✓Interested and callback outcomes per hour
Key takeaways
- →Contact rate shows list and caller ID health.
- →Voicemail and no-answer counts help judge lead sources.
- →Keep the 30-day abandoned rate well under 3%.
- →Measure talk time and good outcomes per hour.
Put this into practice with Text2Sale
Import leads, create follow-up campaigns, organize replies, and connect texting, calling, and appointments in one workspace.
Frequently asked questions
What contact rate should I expect?
Fresh inbound leads may reach 15% to 30%; aged purchased lists are often under 5%. Your own history is the best benchmark.
Where do I see these numbers?
On the dialer's live view during a session, with the 30-day abandoned rate shown underneath.