Dialer opening scripts: winning the first five seconds
On a predictive dialer, the lead decides whether to stay on the line in the first few seconds. How to open a dialer call so people keep listening, with examples.
·2 min read
Published by Text2Sale · Updated . Product questions or corrections: support@text2sale.com.
A dialer call starts differently from a call you placed by hand. You did not hear it ring, you may not have read the lead's name yet, and the person on the other end has just said hello to an unfamiliar number. Whatever you say first decides whether they stay.
Listen for the beep, then speak first
In Text2Sale, a short beep only you can hear tells you a person is on the line, and the lead's name and details appear on screen. Speak right away. A pause after someone says hello sounds like a robocall, and many people hang up within two seconds of silence.
Name, company, reason, question
The opening that works best is short and specific: your name, your company, why you are calling them in particular, and a question that is easy to answer.
'Hi Dana, this is Sarah with Johnson Health Quotes. You asked about health coverage for your family in Tampa. Is now a bad time for two quick questions?'
- ✓Use their first name, and say yours
- ✓Mention what they asked for, so it is not a cold call
- ✓Ask a question they can answer in a word
What to avoid
Skip 'How are you today?' It signals a sales call and invites a brush-off. Avoid long introductions before the reason for calling. Do not read a script word for word; people hear it.
Handle 'Who is this?'
Many people answer unknown numbers cautiously. Repeat your name and company calmly, and give the reason again in one sentence. If they want to stop, mark Do not call and thank them. Being easy to say no to is what makes people willing to say yes.
Key takeaways
- →Speak within a second of the connect beep.
- →Open with name, company, their request and an easy question.
- →Skip 'How are you today?' and long introductions.
- →Make it easy to say no, and honor it.
Put this into practice with Text2Sale
Import leads, create follow-up campaigns, organize replies, and connect texting, calling, and appointments in one workspace.
Frequently asked questions
Should I mention the call is recorded?
Only if it is. If you record calls through another system, follow the consent laws for the states you call, some of which require everyone's consent.
How long should the opening be?
Under 15 seconds before your first question.